Animal Planet shows, India’s number one wildlife channel, has adopted a new brand philosophy called ‘Humans Like Us,’ immersing viewers in the entire spectrum of life in the animal kingdom through high-quality content. For more than 20 years, Animal Planet has broadcast programming from all over the world that captures the beauty and splendor of the animal kingdom in India.
As part of the new brand purpose, Animal Planet will focus more on stories about animal conservation to educate viewers about the importance of animal welfare and protection.
With thought-provoking and entertaining storytelling that emerges from the fascinating intersection of the animal, human, and natural worlds, the channel will dial up the ‘Human Connect’ even further.
The Animal Planet refresh campaign follows weeks of dominance in the infotainment genre in India. Animal Planet has established itself as India’s number one wildlife brand, with a 15% share, second only to Discovery Channel’s 23% share*.
Protection of Animals
Animal Planet shows have previously brought to light the vulnerable state of animals through initiatives such as Mission Big Cats, which aimed to educate people about the importance of tiger conservation. With the recent premiere of Dodo Heroes, the channel documented the undeniable bonds formed between the animals and the courageous men and women who protect and save them.
This series featured heartwarming stories about animals in need worldwide, as well as those who go to extraordinary lengths to help them.”The mission of Animal Planet shows are to celebrate and investigate our vital, enriching, and ultimately humanizing relationship with the animal world.
We are part of the animal kingdom and share behavioral traits with animals in the same way they do with us. Zulfia Waris, Discovery Communications India’s Vice President, Premium & Digital Networks, stated,
Creativity
The creative strategy behind the bold new identity is to bring the human-like our brand promise to life by observing how animal behavior often mirrors human behavior, providing an entertaining insight into the nature of our programs, which are about people as well as animals.
The channel advances the brand proposition with an enthralling lineup of programming, beginning with a new anthology of shows titled ‘The Red List: Save the Wild,’ which premiered on August 15, 2018. The new collection will focus on the struggles of endangered species worldwide as they face a slew of threats to their survival, ranging from habitat degradation to climate change.
On the Brink:The show investigates species and habitats that have not previously been seen on Indian television. Malaika Vaz, wildlife presenter, and adventure sportswoman, travels across the subcontinent in the 8-part series, immersing herself in the country’s most incredible landscapes and habitats and coming face to face with the rarely seen animals that live here.
Extinct or Alive: Forrest Gallante, a wildlife biologist, scours the globe using cutting-edge technology on a mission to find species that the world has given up looking for, seeking evidence and eyewitnesses to track and bring back to life creatures wrongfully labeled as extinct.
Tales from Rhino: Land is a documentary about India’s Kaziranga National Park that captures the last surviving population of eastern swamp deer, Asiatic elephants, wild buffalos, tigers, and rhinoceroses in one frame.
Wild Brazil – Fire and Flood Land: Survival in the world’s wildest country is a battle between nature’s most powerful forces – The Fire and the Floods. Some of the world’s largest, strangest, and most dangerous creatures are forced to coexist in these seasonal extremes. Top predators such as Jaguar, Caiman, and Maned Wolves reign supreme as fires rage across Brazil’s Wild Heart.
Life at the Limits: This breathtaking three-part series showcases extreme habitats from around the world. Meet the resident species being pushed to the brink of extinction, follow their lives, and witness their fascinating solutions. Because, in the end, it all boils down to evolution’s harsh reality: adapt or perish.
Hotspots: A five-part series that examines five of the world’s most prominent hotspots. Hotspots are biodiversity-rich borderlands that are highly threatened around the world.
World of the Wild: A special series focusing on the life of deserts – dry, arid landscapes with intense sun, heat, and very little rain. An extreme climate and environment have forced wildlife to adapt to survive.